Introducing new players to the live table game has taken on new urgency. The base of the older players has not been filled by the younger ones, and the table game group has shrunk. What can be done to turn the spiral into a live table game?
One of the tried-and-true methods that have yielded positive results is the Win Cards program. This is a compact plastic card with a dial designed to help casino operators reduce the “bluffing element” that keeps some new players from trying the game. They work easily and quickly show some beginners the basics of how to play Blackjack, Craps and Roulette visit JoniQQ.
“I would never have played if it weren’t for a winning card,” is a response our loyal customers often use at casinos that offer efficient casino sales programs.
Now in its 28th year, the Program has proven to be an effective and cost-effective way by which casinos can “turn travelers into players.” They are used in more than 200 casinos, cruises, riverboats and tribal casinos.
Demonstrating their universal character as well as the power to work in casinos large and small, this program has recently been introduced in casinos in a variety of venues. These include New York-New York in Las Vegas; El San Juan and Condado Plaza in Puerto Rico; Sky City Casino in New Mexico as well as all Pullmantur Cruise Line fleets in Spain. Win Cards currently exist in English, Spanish, French and Portuguese.
If table games have a profitable tomorrow, the industry needs new players. It’s that simple. As you have already recognized, there are two fundamental steps to marketing a casino and its offerings.
• Identify what loyal customers expect and provide them with these products, services and tools. Upscale restaurants and high-end nightclubs and distractions are already successful sales tools, but the main business of casinos is gambling.
Compared to the millions of dollars invested in extra gigs, investing in Win Cards, a simple and efficient tool for teaching players the basics of table games and ending the “bluff” element, is definitely worth checking out for any casino.
Compared to other investments, it is piddling and is likely to be (as many casinos have) one of the most efficient sales tools in all the arsenal.
• Sell your products and services to your loyal customers. Passive doesn’t cut it. If loyal casino customers do not participate in table games, it is the casino’s responsibility to make these games more interesting and open to new players.
Aggressive, direct tactics to get more and more people to play the live game are important for roadways, income, and profits. All tools that help in this process, like this Program, should be used to deal with this critical problem.
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